Colel Chabad Pushka

Colel Chabad Pushka App — A digital tzedakah box bringing daily charitable giving into the 21st century.

Overview

Colel Chabad is Israel's oldest continuously operating charity, founded in 1788. The Pushka App is their digital reimagining of the traditional tzedakah box — bringing the daily habit of charitable giving into the modern age through a beautifully simple mobile experience for iOS and Android.

Services

Mobile Development

Industry

Nonprofit / Jewish Charity

Website

colelchabad.org/pushka-app

Pushka App - Wallet, Thank You donation confirmation, and Reminders screens

Challenges

The traditional pushka — a small coin box kept in Jewish homes — represents one of the most cherished daily rituals in Jewish life. But in an increasingly cashless world, the habit was fading. Colel Chabad needed a way to modernize the experience without losing its spiritual essence — making daily tzedakah feel as natural and meaningful as dropping a coin, while reaching a global, mobile-first audience.

The app needed to:

Replicate the simplicity and warmth of the physical pushka in a digital format
Support small, frequent giving with flexible payment options including Apple Pay and Google Pay
Keep users engaged and consistent through reminders, streaks, and milestone rewards
Respect Jewish observance — including Shabbat and Yom Tov awareness in streak tracking

Pushka App - Streak Recovery Tokens, How It Works, and Holiday badges

Solution

GS built the Colel Chabad Pushka App for iOS and Android, now in its third major version with a growing set of features that make daily giving feel rewarding and effortless.

Core Experience

Tap-to-give interface with customizable preset amounts for quick, frictionless donations
Realistic coin sound effects and pushka-filling animation that preserve the tactile feel of the original
"Empty your pushka" flow to donate accumulated giving via Apple Pay, Google Pay, or saved card