Fello

Custom e-commerce platforms for Shopify & Square POS hardware rentals

Overview

Fello is an official partner of Shopify and Square, providing POS hardware rentals for retail events, pop-ups, and businesses. GS was brought in to build multiple custom e-commerce platforms that would streamline the rental process and reflect Fello's partnerships with two of the world's leading commerce platforms.

Services

Web Development

Industry

E-Commerce / Retail Tech

Website

fello.com

Team Fello - When you need a helping hand

Challenges

As an official partner of both Shopify and Square, Fello needed dedicated e-commerce platforms for each brand — each with its own look, feel, and customer journey. A generic off-the-shelf solution wouldn't cut it. The platforms needed to:

Reflect the distinct branding and requirements of both Shopify and Square partnerships
Handle POS hardware rental transactions cleanly and efficiently
Serve retail businesses, event organizers, and pop-up operators with varying needs
Present a professional, trustworthy storefront befitting an official hardware partner

iPads are the core of your business and ours

Solution

GS built multiple custom e-commerce platforms tailored to each of Fello's partner brands.

Storefronts

Separate, branded storefronts for Shopify and Square hardware rentals
Clean, conversion-focused layouts built for business buyers
Product pages tailored to POS hardware rental use cases and configurations

Platform & Commerce

Custom e-commerce builds optimized for rental transactions
Seamless checkout flows reducing friction for business customers
Built to scale alongside Fello's growing roster of hardware rental offerings

Tech Stack

Custom e-commerceShopify integrationSquare integration

Fello Process - We've got this figured out. For you.

Outcome

Fello launched with professional, partner-grade storefronts that matched the credibility of their Shopify and Square partnerships.

Multiple platforms delivered

Dedicated storefronts for each partner brand

Official partner presence

Engineered to reflect the standards of Shopify and Square

What our customers say

Moshe and his team at Gorin Systems have done a great job building all our internal and customer facing websites which integrate perfectly with the unique requirements of our company and the customers we service. They are responsive, detail oriented, transparent and deliver quality results. The magic behind what we do, and the way we do it, wouldn't be possible without them.