Fello
Custom e-commerce platforms for Shopify & Square POS hardware rentals
Overview
Fello is an official partner of Shopify and Square, providing POS hardware rentals for retail events, pop-ups, and businesses. GS was brought in to build multiple custom e-commerce platforms that would streamline the rental process and reflect Fello's partnerships with two of the world's leading commerce platforms.
Challenges
As an official partner of both Shopify and Square, Fello needed dedicated e-commerce platforms for each brand — each with its own look, feel, and customer journey. A generic off-the-shelf solution wouldn't cut it. The platforms needed to:
- Reflect the distinct branding and requirements of both Shopify and Square partnerships
- Handle POS hardware rental transactions cleanly and efficiently
- Serve retail businesses, event organizers, and pop-up operators with varying needs
- Present a professional, trustworthy storefront befitting an official hardware partner
Solution
GS built multiple custom e-commerce platforms tailored to each of Fello's partner brands.
Design & Storefront
- Separate, branded storefronts for Shopify and Square hardware rentals
- Clean, conversion-focused layouts designed for business buyers
- Product pages tailored to POS hardware rental use cases and configurations
Platform & Commerce
- Custom e-commerce builds optimized for rental transactions
- Seamless checkout flows reducing friction for business customers
- Built to scale alongside Fello's growing roster of hardware rental offerings
Tech Stack
Outcome
Fello launched with professional, partner-grade storefronts that matched the credibility of their Shopify and Square partnerships.
Multiple platforms delivered
Dedicated storefronts for each partner brand
Official partner presence
Design and UX reflecting the standards of Shopify and Square
