SellCRE
Enter an address; AI does the rest — researching the deal, writing the materials, and producing a complete marketing package in minutes. We built the entire platform AI-first, for about $10K against a $150–200K+ traditional quote.
Overview
SellCRE is a commercial real estate marketing platform with AI doing the heavy lifting. A broker enters a property address, and the platform researches the deal, writes the marketing copy, builds the maps and visuals, and assembles a complete, on-brand package — an offering memorandum, flyer, email, and video reel — in minutes instead of days. It’s a Gorin Systems product, and it’s also our clearest proof of AI-first development: one engineer directing AI coding agents built the whole platform in weeks, for roughly $10K against a $150–200K+ traditional agency quote. SellCRE is live today, used by paying brokers — and it’s the kind of work we think is the future of software.
The Challenge
Brokers live on marketing materials — and making them well is either too expensive or too slow:
- Enterprise tools price out small brokers. The established CRE marketing platforms are built and priced for large brokerages, out of reach for independents and small teams.
- Quality materials take days. A polished offering memorandum or flyer usually means a designer, a back-and-forth, and a wait — for every listing.
- It’s never just one document. A single listing needs an OM, a flyer, an email, and a social reel — each in the right format and on-brand.
- The research is tedious. Comparable sales, nearby attractions, demographics, maps — all of it normally gathered and verified by hand.
What We Built
GS built SellCRE so AI handles the work a broker would otherwise pay an analyst and a designer to do — and built the platform itself AI-first.
- AI researches the deal. The platform automatically gathers comparable sales and rent comps — with citations — plus nearby attractions, demographics, and property data that brokers used to compile by hand.
- AI writes the materials. Marketing copy and listing narratives are generated for each package and tuned to the property and audience — an offering memorandum reads differently than a lease listing.
- AI builds the visuals. Attractions and comps maps, street-view and satellite imagery, and auto-generated video reels, assembled into every package.
- One address, a complete package. Out comes an Offering Memorandum, Broker Opinion of Value, or Lease listing — each as a brochure, email, flyer, and reel, all editable in a visual editor and exported to PDF or PowerPoint.
- Built AI-first. One engineer directing AI coding agents shipped the entire platform in weeks, not months — the same approach we bring to client work.
Tech Stack
The Impact
SellCRE is live, used by paying brokers — and it’s our clearest proof of what AI makes possible, on both sides of the build.
- Built for ~$10K, not $150–200K. AI-first development delivered a full SaaS product for a fraction of a traditional agency quote.
- Weeks, not months. AI coding agents compressed a multi-month build into weeks.
- Marketing in minutes, not days. Research and design that took a broker hours now takes minutes — at $19 a package.
- Live and growing. A real product with paying customers, still shipping new AI capabilities.
Hours to minutes
Users creating professional marketing materials in under five minutes
$10K build cost
A fraction of the $150–200K+ traditional agency estimate
Pay-per-use accessibility
$19/package removes the barrier for independent brokers
Live with paying customers
Real traction from day one
SellCRE is how we build now — expert engineering, AI-accelerated — and a product we own and keep growing.
